Diners can instantly define protein power players at the breakfast table: eggs, cheese, meat, yogurt and milk. An unexpected breakfast protein punch is coming from a familiar source taking their seat at the table. Sometimes, the familiar favorites just need a new light shone on them. On January 9, Einstein Bros. launched their Power of the Bagel campaign focusing on surprising protein levels in bagels. Harnessing the power of bagel protein from the Einstein Bros. menu means that diners get at least 9 grams of protein with each bagel order.
As the nation’s leading bagel house, Einstein Bros. wasn’t content to stop with just 9 grams of protein; twelve of their menu’s bagels have 10 grams of protein or more. By launching the Power of the Bagel campaign, Einstein Bros. goal is to re-introduce diners to bagels as a surprisingly nutritious breakfast option. What’s more, folks can get a free bagel with purchase by visiting the POTB site and taking a Protein IQ Test.
“Breakfast provides essential nutrients and it’s important to be sure your first meal includes protein,” says registered dietitian Kelly Springer, MS, RD, CDN. “Fortunately, you don’t have to search hard to do so. Some of your favorite breakfast items, like bagels, have more protein than most people realize.”
Power Protein BagelEinstein Bros. Bagels
How does the protein in a bagel compare to other breakfast options? One bagel contains as much or more protein than a large egg, three slices of turkey, two tablespoons of creamy peanut butter, or one cup of two percent milk. The most popular Einstein Bros. bagel is the simplest, the Plain Bagel. However, that plain bagel is far from plain in protein; it contains 9 grams of protein, more than the 7 grams of protein in a large egg. Diners looking for bagels with even more flavor can choose an Everything or Blueberry Bagel, both with 9 grams of protein as well, topping the 7 grams of protein in 1.5 ounces of sliced turkey or 8 grams in a cup of non-fat vanilla yogurt. A gluten-free bagel may not be on the menu. However, the Potato Flour Bagel comes in with the same 9 grams of protein in a vegan format.
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